All Systems Go!
← What we do

Your plan was overturned. Now what?

A new technology, a new competitor, or a new rule changed the ground under your plan. We help you see what changed, weigh the options and write the strategy that fits the market as it is now.

What we do

Four things we deliver

Future scenarios

Plausible futures for your market, built from interviews and evidence, with the causal chains that connect them.

Strategic options

The real choices on the table, with what each one demands and what it gives up.

A strategy brief

One document that states where you are going, why, and what happens first.

Strategy skills for your team

Workshops that teach your people to think, plan and present strategically.

What you walk away with

Clarity you can hand to someone else

Sense made of the chaos

The forces acting on your market, sorted into what matters and what does not.

A clear path forward

A direction chosen from real options, with the first moves named.

A document in hand

A strategy brief your leadership, board, and teams can read and act on.

Who brings us in

The people who call us

Head of Product or Product Strategy Lead

A technology shift has overturned the plan, and the roadmap no longer matches the market.

Strategy and Transformation Lead

Leadership needs one shared view of what changed before committing to a direction.

Head of Market Strategy

A product has to be repositioned while the category around it is being redefined.

Business and technical leaders

Technical teams and business leaders need to agree on a shared direction.

Engagement shape

Part expert consulting, part facilitation.

A handful of expert calls and a handful of workshops, shaped around the people who own the decision.

Featured work

The Microsoft future series

Seventeen papers over 22 months, each one a scenario-based look at an industry's future. The concept and outline of every paper came from us. These eight carry our credit.

What the series saw coming

Published in 2017 and 2018

Remote and gig work

"Software developers, risk analysts, or equity researchers ... just as effective on a beach in Bali as in an office on Wall Street." Employees become multitenant, "something akin to a gig economy".

The future banking workforce, 2018

Personalization at mass-production cost

Stores that produce on-demand personalized products, with supply chains rebuilt around the individual order.

Charting the course, 2017 / Refactoring manufacturing, 2017

Product cycles measured in days

Time to market trending to zero as the build, test and launch loop collapses.

Building on brilliance, 2018

Identity from behavior

A fourth identity component joins what you know, have, and are: what a person does.

A new vision of cybersecurity, 2017

Chatbots handling routine requests

"Day-to-day client requests that previously required an individual to process them will soon be handled by chatbots in the cloud."

The future banking workforce, 2018
Next step

Tell us what you're facing.

A short conversation is enough to see whether strategy, a roadmap, or a sprint is the right place to start.

Start a conversation