All Systems Go!You know where you want to go. In what order do you get there?
We turn a direction into a sequence: what happens first, who owns it, what it depends on, and how you will know it worked.
Five roadmaps we build
Roadmaps for change
The sequence of moves from today's position to the target, with owners and dependencies.
AI roadmaps
Where AI changes your product or operations and in what order to act. Delivered as a document plus workshop outputs, tailored to your needs.
OKRs
Objectives and key results that connect the roadmap to the work teams do each quarter.
Go-to-market plans
Who you sell to, with what message, through which channel, and when.
Proofs of concept
A working version of the riskiest idea, built fast enough to learn from.
The people who call us
Strategy and Transformation Lead
A direction is agreed and has to become OKRs, owners, and a sequence that teams can run.
Head of Product
A product roadmap has to absorb AI, and the team needs the order of moves.
New Business Director
A new offering needs a go-to-market plan before it reaches the market.
Engineering and technology leads
Technical development plans have to become a strategy roadmap that others can follow.
A roadmap is built with the people who will run it.
Working sessions to set the direction, analysis between them, and a final roadmap your team can hand to the next quarter.
Asana
Asana's value proposition was not well defined, and GPT-3 overturned the plans that were in place. Over nine months we worked through the landscape, the options, and the capabilities to build, together with the Head of Market Strategy. Asana repositioned itself around the Coordination Layer.
"Dan's big-picture perspective helped us understand where we were, what options were available, and the steps necessary to start building those capabilities."Tim Bowman, Head of Market Strategy, Asana
Where roadmaps turned into results
Not another smart speaker: the blueprint for a true SmartHome ecosystem
From hardware to as-a-Service: a working sales and operations tool, taken from proof of concept to production
From technical plans to real strategy: teaching engineering teams to think, plan, and present strategically
Tell us what you're facing.
A short conversation is enough to see whether strategy, a roadmap, or a sprint is the right place to start.
Start a conversation